Marketing Campaign Management: Your Team at High Productivity, in High Spirits

Replenish That Creative Lifeblood in Your Agency

Marketing agencies live by the success of their ideas. Creativity is, quite literally, the name of the campaign game. It's the lifeblood of client satisfaction and profitability … but, it goes further than that. Creativity in a marketing agency is the lifeblood of its employees' happiness. The takeaway here? If loss of identity was the "death of the salesman," then loss of creativity is the death of the marketing agency. And that's where marketing document management comes in, to make room for and replenish that creative lifeblood.

Creatives are a different breed.
Creatives don't like to be micromanaged or "boxed in." Templated tasks and piles of paperwork kill their spirit, which makes productivity impossible.

Consider the ongoing explosion of content marketing. An incredibly high volume of campaign assets - articles, blogs, e-books, emails, landing pages, podcasts, social media posts, videos, webinars and whitepapers – not only have to be created, but also tracked, properly labeled and indexed for version control. They then have to be shared and approved by the right people, as quickly and efficiently as possible.

So, give them room to breathe.
Give your creatives a break from some of the administrative monotony. Give them a break from searching through and tracking down that web of content assets. Give them the information management tools to allow some room to breathe ... and create.

• Asset management for creative replenishment.
  Marketing asset management is a specialized subset of digital asset management. Designed specifically for marketers, these marketing management tools achieve the following:

  • Leverage dynamic templates to empower local marketers with customized marketing collateral that adheres to brand standards
  • Apply customized workflow automation for creative development and approval
  • Streamline document management, document indexing and document version control
  • Use creative marketing tools (e.g., Adobe, Corel and MS Office, etc.)
  • Provide searchable access to digital assets and their metadata

• Alleviation for folder frustration.
  No more folders! Your critical information is far too critical to collect cobwebs in unreliable, unorganized folders. And we're not just talking about simple desktop folders, either. You can't use file-sharing systems for your asset-managing purposes. For example, DropBox and Box.net are great for file sharing, but not for comprehensive information management.

As with all business initiatives, marketing asset management requires strategic thought before jumping into the tactics. Click below to download DocuVantage's free report on the eight key strategies that set you up for powerful marketing campaign management and the (even more powerful) creative freedom it replenishes for your team.