Inbound Marketing Content Management Automation

Keep Your Ideas Safe, Your Processes Streamlined and Automated

How do you keep your marketing campaign management seamless, streamlined and satisfying for everyone involved? You get prepared, become reliable and organized with content marketing best practices and a robust marketing asset management solution. 

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BE PREPARED

You know what it’s like when you sit down at your laptop, all ready to bang out an awesome blog post or enticing offer, and your mind goes... blank. What do you write about? Where do you start? Why didn’t you think about this before? Exactly.

• Before you jump into marketing content creation, build out a clear outline of how each piece fits into the greater picture of your campaign.

• Include topics and timelines, and try to connect timely pieces to appropriate times to boost relevancy and proactive thought leadership.

• Make sure each piece of content stems from a pain, problem or question that your buyer persona has. Why should your buyers care about what you’re saying?

• Promote each content piece as a hand-holding guide to escort that prospect to the accessible, attractive and highly targeted solutions on your website.

  This is the first step of structuring your document control system.

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BE RELIABLE

Your clients are relying on you to execute campaigns expediently and in line with agreed-upon deadlines.

• Make sure you have a concrete campaign-execution timeline set up.

• You should have a templated schedule that can be replicated for standard campaigns, but also flexible enough to adapt it to more time-sensitive or out-of-scope projects that require additional resources.

• Clearly define team members’ roles and responsibilities in accordance with your timeline: ensuring that everyone’s on the same page and that all moving parts come together smoothly and efficiently.

• You timeline should not only define when internal work is to be completed, but also when approval and feedback from clients is to be received and implemented.

This can be the first piece of actual content that goes into your new system. Your original items of content should have been the communications and contract beginning your project relationship.

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BE ORGANIZED

When you have 20+ versions of a marketing campaign flooding into 20+ team members’ inboxes, keeping track of the current, correct version becomes practically impossible. What you need is an all-inclusive marketing asset management solution for complete process automation and document version control. Save time and eliminate confusion with an all-in-one marketing repository.

• House and index all your marketing files in one secure, yet accessible location.

• You’re always working with one document: One person on the team creates the master document, saves it and indexes it. The others can check it out for reviews, edits and collaboration, then check it in for the next step of approvals.

• With powerful version control, each change and update is stored and tracked complete with notes and edits from all team members.

• Messages between team members are also saved in the system, along with the document. Nothing gets “lost in translation” and communication is kept clear and consistent.

• Your files and communications surrounding those files live on a secure server so all ideas are safe.

• Only the appropriate team members have access to the documents and files.

• This access is not geographically bound: Team members have instant access to whatever they need, wherever they are.

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Want to take all-in-one campaign content management to the next level? Interested in Managing your marketing? Click the button below for a marketing demo! 

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